未來短視頻運營的變化：

Changes in Future Short Video Operations:

1.人格化內(nèi)容是趨勢

1. Personalized content is a trend

紅人+內(nèi)容，是短視頻的趨勢，以往欄目化的內(nèi)容形式越來越邊緣化。

Red people+content is the trend of short videos, and the previously column based content form is becoming increasingly marginalized.

2.內(nèi)容結(jié)合電商才有價值：

2. Combining content with e-commerce is valuable:

讓短視頻成為購買鏈條中的一個體驗環(huán)節(jié)，力求視頻+電商帶來更好的用戶體驗。

Make short videos an experiential link in the purchasing chain, striving to bring better user experience through video+e-commerce.

3.短視頻價值觀：

3. Short video values:

“讓普通人影響普通人”+“重度垂直化”。

'Let ordinary people influence ordinary people'+'Heavy verticalization'.

4.短視頻的表現(xiàn)形式：

4. Presentation format of short videos:

與技術(shù)融合，讓內(nèi)容更有質(zhì)感、體驗感。

Integrating technology to make content more textured and experiential.

6.短視頻創(chuàng)作者：

6. Short video creators:

“職業(yè)UGC”(職業(yè)化生產(chǎn)UGC形式內(nèi)容，比如Vlog)

Professional UGC "(Content in the form of professional production UGC, such as Vlogs)

是某個垂直領(lǐng)域的深度愛好者/發(fā)燒友，成為短視頻的創(chuàng)作者。

Be a deep enthusiast/audiophile in a certain vertical field and become a creator of short videos.

7.做好內(nèi)容運營的工具

7. Tools for effective content management

收藏一下發(fā)抖網(wǎng)的“Find導(dǎo)航” 吧

Collect the "Find Navigation" on Trembling Network

8.發(fā)展趨勢：

8. Development Trends:

2019年，更多的視頻團隊、個人和企業(yè)將投入短視頻運營，隨之而來將是海量內(nèi)容的爆發(fā)及不堪擁堵的短視頻平臺。

In 2019, more video teams, individuals, and businesses will fully invest in short video operations, leading to an explosion of massive content and congested short video platforms.

短視頻平臺的有機到達將直線下降——故而想要沖出內(nèi)容紅海的團隊要么需要在創(chuàng)意，要么需要在內(nèi)容的形式及內(nèi)涵上有更大創(chuàng)新。

The organic reach of short video platforms will decline sharply, so teams that want to break out of the content sea either need to innovate in creativity or in the form and content of their content.

此外，為了平衡短視頻平臺日趨強大的控制力（算法），短視頻團隊將需要增強自身的內(nèi)容渠道， 包括微博、公眾號、網(wǎng)站等。

In addition, in order to balance the increasingly strong control (algorithm) of the short video platform, the short video team will need to strengthen its own content channels, including microblog, official account, official website, etc.