濟(jì)南短視頻運(yùn)營(yíng)|2026年IP五大趨勢(shì)揭秘

　　Jinan Short Video Operation | Revealing the Five Major Trends of IP in 2026

　　2026年80%的IP會(huì)完蛋，剩下的20%會(huì)掙得盆滿缽滿。為什么呢？因?yàn)樾乱荒甑挠螒蛞?guī)則已經(jīng)完全不一樣了。我花了三個(gè)月時(shí)間總結(jié)出了2026年IP的五大趨勢(shì)，每一條都會(huì)決定你能不能掙到錢(qián)。

　　By 2026, 80% of IPs will be ruined, and the remaining 20% will earn a lot of money. Why? Because the game rules for the new year have completely changed. I spent three months summarizing the five major trends of IP in 2026, each of which will determine whether you can earn money.

　　，放棄流量幻想，聚焦精準(zhǔn)獲客。過(guò)去我拍過(guò)很多那種幾十秒播放量非常大的爆款，但是沒(méi)用，沒(méi)有任何轉(zhuǎn)化，導(dǎo)致我停更了好幾個(gè)月，因?yàn)楣馔度霙](méi)有產(chǎn)出，拍不下去了。后來(lái)我想明白了，與其做十條百萬(wàn)播放量的爆款，不如做一條三到五分鐘的內(nèi)容，可能播放量不是很高，但是能夠精準(zhǔn)的擊中目標(biāo)人群，篩選出精準(zhǔn)客戶。來(lái)十個(gè)精準(zhǔn)客戶，遠(yuǎn)遠(yuǎn)好過(guò)100萬(wàn)的吃瓜群眾。爆款是賠本賺吆喝，精準(zhǔn)才能夠拿到真金白銀。

　　Firstly, abandon the illusion of traffic and focus on precise customer acquisition. In the past, I have filmed many popular products with high views in just a few tens of seconds, but it was useless and did not generate any conversions, which caused me to stop updating for several months because I couldn't continue filming due to the lack of output from the investment alone. Later on, I realized that instead of creating ten million views of popular products, it's better to create a high-quality content that lasts three to five minutes. Although the views may not be very high, it can accurately target the audience and filter out targeted customers. Ten precise customers are far better than one million onlookers. Explosive products are a way to make a profit at a loss, and precision is the key to obtaining real gold and silver.

　　第二，做少而精的深度價(jià)值交付。過(guò)去賣(mài)課給客戶搞了很多干貨，他們學(xué)了很多，但是很難落地?，F(xiàn)在的客戶不會(huì)因?yàn)槟愀韶浂喽I(mǎi)單，只會(huì)為解決具體問(wèn)題而買(mǎi)單?，F(xiàn)在不要給客戶交付太多，聚焦他們的一兩個(gè)關(guān)鍵問(wèn)題解決徹底，他們就愿意給你付高價(jià)。像我的很多客戶，他們光學(xué)一個(gè)批量成交，就愿意付幾萬(wàn)塊錢(qián)。從多而淺到少而精，這個(gè)是IP的必然出路。

　　Secondly, deliver in-depth value with minimal effort. In the past, I sold courses to customers and provided them with a lot of practical knowledge. They learned a lot, but it was difficult to put it into practice. Customers nowadays will not pay for you just because you have a lot of practical knowledge, they will only pay for solving specific problems. Don't deliver too much to customers now, focus on solving one or two key issues thoroughly, and they will be willing to pay you a high price. Like many of my clients, they are willing to pay tens of thousands of yuan for a bulk transaction in optics. The inevitable way out for IP is to go from being shallow in quantity to being refined in quantity.

　　第三，短視頻和直播必須一起搞。經(jīng)常有人問(wèn)我到底先做短視頻還是先做直播呢？這個(gè)問(wèn)題不用糾結(jié)，成年人不做選擇，既要還要。短視頻負(fù)責(zé)種草篩選精準(zhǔn)客戶，直播負(fù)責(zé)深度溝通完成轉(zhuǎn)化。單靠短視頻轉(zhuǎn)化效率很低，單靠直播信任度不夠，獲客成本太高，兩者結(jié)合才是解。

　　Thirdly, short videos and live streaming must be done together. People often ask me whether to start with short videos or live streaming first? There's no need to dwell on this issue, adults don't have to make choices, they still need to. Short videos are responsible for seeding and screening accurate customers, while live broadcasts are responsible for deep communication to complete conversions. Relying solely on short videos has low conversion efficiency, insufficient trust in live streaming, and high customer acquisition costs. The combination of the two is the optimal solution.

　　第四，用投放搶流量。如果現(xiàn)在還想靠自然流白嫖平臺(tái)，那速度太慢了。為什么你的短視頻沒(méi)流量？直播沒(méi)流量？因?yàn)槎急粍e人買(mǎi)走了。聰明的IP都懂得用付費(fèi)的方式盡早拿到更多精準(zhǔn)客戶，因?yàn)楂@客成本一定會(huì)越來(lái)越貴，現(xiàn)在永遠(yuǎn)是的時(shí)候。你看那些大IP短視頻幾千幾萬(wàn)點(diǎn)贊，直播間萬(wàn)人在線全是投流的，他們不投流照樣沒(méi)流量。投放不是成本，是花錢(qián)加速。你用投放可能三個(gè)月就能干成的事，用自然流可能得三年。你是愿意花點(diǎn)錢(qián)省時(shí)間還是愿意等？

　　Fourth, use advertising to grab traffic. If you still want to rely on natural flow prostitution platforms now, the speed is too slow. Why doesn't your short video have any traffic? Live streaming without traffic? Because they were all bought by others. Smart IPs know how to use paid methods to acquire more precise customers as early as possible, because the cost of acquiring customers is bound to become increasingly expensive, and now is always the cheapest time. Look at those big IP short videos that have thousands or tens of thousands of likes, and live streaming rooms where thousands of people are online, all of them are streaming. Even if they don't stream, they still have no traffic. Advertising is not a cost, it's about spending money to accelerate. What you can accomplish with advertising may take three months, but with natural flow it may take three years. Would you rather spend some money to save time or wait?

　　第五，一定要打造你的強(qiáng)人設(shè)。現(xiàn)在每個(gè)賽道都在卷，要想脫穎而出，必須得靠強(qiáng)人設(shè)。沒(méi)有清晰人設(shè)的IP，用戶記不住，不信任，獲客成本很高，轉(zhuǎn)化難度很大。打造有溫度、有度的強(qiáng)人設(shè)，用戶會(huì)主動(dòng)來(lái)找你，哪怕很高，用戶做決策也會(huì)更快，而且競(jìng)爭(zhēng)對(duì)手很難把客戶挖走，因?yàn)榭蛻糁徽J(rèn)可你。關(guān)于打造人設(shè)有兩個(gè)：用戶要信任你這個(gè)人，這個(gè)需要你輸出你的故事、你的價(jià)值觀、你的個(gè)性；然后要讓用戶信任你的，這個(gè)靠你的干貨、靠你的案例。

　　Fifth, you must build your strong character. Nowadays, every track is being rolled up, and in order to stand out, one must rely on strong skills. Without a clearly designed IP, users cannot remember and do not trust it, resulting in high customer acquisition costs and difficulty in conversion. Create a strong and professional character with warmth, and users will actively come to you, even if the price is high. Users will make decisions faster, and it is difficult for competitors to poach customers because they only recognize you. There are two key points about building a person: first, users need to trust you as a person, which requires you to share your story, values, and personality; Then you need to make users trust your expertise, which depends on your expertise and case studies.

　　這五個(gè)趨勢(shì)，如果你能聽(tīng)進(jìn)去，并且提前布局，2026年，你一定會(huì)穿越周期，邁向下一個(gè)高峰。

　　If you can listen to these five trends and plan ahead, by 2026, you will definitely cross the cycle and move towards the next peak.

　　本文由  濟(jì)南短視頻運(yùn)營(yíng) 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊http://www.zdwtxxgs.cn/真誠(chéng)的態(tài)度.為您提供為的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click http://www.zdwtxxgs.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.